Cookies and Privacy Policy

We respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, and protect your information, as well as how we use cookies on our website.

1. Data Controller

Varmix ApS is the data controller responsible for processing your personal data. For contact details, please visit our contact page.

View contact details

2. What Data We Collect

We collect the following types of personal data: • Contact information: name, email, phone number, delivery address • Business information: company name, VAT number, billing address • Order data: purchase history, product preferences, cart contents • Technical data: IP address, browser type, device information, cookies • Usage data: how you navigate and interact with our website • Marketing preferences: your consent for newsletters and promotional materials

3. Legal Basis for Processing

We process your personal data based on: • Contract fulfillment: to process and deliver your orders • Legitimate interest: to improve our services, prevent fraud, and maintain security • Legal obligation: to comply with accounting, tax, and consumer protection laws • Consent: for marketing communications and non-essential cookies (you can withdraw consent at any time)

4. How We Use Your Data

We use your personal data to: • Process and fulfill your orders • Communicate with you about your purchases • Provide customer support • Send invoices and order confirmations • Improve our website and services • Send marketing communications (if you've opted in) • Comply with legal obligations • Prevent fraud and maintain security

5. Data Sharing

We may share your data with: • Shipping carriers: to deliver your orders • Payment processors: to process transactions securely • IT service providers: for hosting, email services, and analytics • Authorities: when required by law We do not sell your personal data to third parties. All service providers are bound by data processing agreements and GDPR compliance.

6. Data Retention

We retain your personal data for: • Order data: 5 years (Danish accounting law) • Marketing consent: until you withdraw consent • Account data: until you request deletion (minimum 5 years for business customers due to accounting requirements) • Technical/cookie data: as specified in our cookie policy below

7. Your Rights

Under GDPR, you have the right to: • Access your personal data • Rectify incorrect or incomplete data • Request deletion (right to be forgotten) • Restrict or object to processing • Data portability • Withdraw consent at any time • Lodge a complaint with the Danish Data Protection Agency (Datatilsynet) To exercise your rights, please contact us.

8. Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes encryption, secure servers, access controls, and regular security assessments.

9. Cookie Policy

We use cookies and similar technologies to improve your experience on our website. Below is an overview of the cookies we use and why.

What are cookies?

Cookies are small text files stored on your device when you visit our website. They help us recognize you, remember your preferences, and analyze how you use our site.

Types of cookies we use

Necessary cookies (always active)

Essential for the website to function. These enable basic features like page navigation, secure areas, shopping cart functionality, and checkout. The website cannot function properly without these cookies.

Examples: session cookies, authentication tokens, shopping cart state, security tokens

Functional cookies (optional)

Remember your preferences and choices (e.g., language, region, display preferences, price mode). These cookies enhance your experience but are not essential.

Examples: language preference, price display mode (incl/excl VAT), theme preference (light/dark)

Analytics cookies (optional)

Help us understand how visitors interact with our website by collecting and reporting anonymous usage statistics. We use this data to improve our website and services.

Examples: Google Analytics (anonymized), page views, session duration, bounce rate

Marketing cookies (optional)

Track your activity across websites to deliver relevant advertising. These cookies are set by third-party advertising partners.

Examples: Facebook Pixel, Google Ads, retargeting cookies

Managing cookies

You can manage your cookie preferences at any time using our cookie banner or through your browser settings. Note that disabling certain cookies may affect website functionality. Most browsers allow you to: • View and delete cookies • Block third-party cookies • Block all cookies • Delete cookies when you close your browser Consult your browser's help section for specific instructions.

Cookie duration

• Session cookies: deleted when you close your browser • Persistent cookies: remain for a set period (typically 1-24 months) • Third-party cookies: controlled by external services (see their privacy policies)

10. Changes to This Policy

We may update this privacy and cookie policy from time to time. The updated version will be indicated by the 'Last updated' date at the top of this page. We encourage you to review this policy periodically.

Questions?

If you have questions about how we handle your data or our cookie policy, please contact us.